Inventor of the QR Code, developer of the CCD technology: DENSO’s history is characterized by pioneering achievements. A good reason for us to look ahead during the jubilee year. For example, what are the current innovations that DENSO is putting forward in the market - and which ones will follow in the near future?
Novelties at the RBTE: QK30 scanner and revolutionary QR Codes.
Ground breaking advancements were shown at the Retail Business Technology Expo (RBTE) in London. During this most important European branch exhibition, the DENSO Auto-ID Business Unit was successful in achieving a high turnover of visitors to its stand. The QK30 scanner was demonstrated to a broad audience who came to see us: in connection with a smartphone and an app, it not only enables users to have use of a modern Mobile Payment system, but also tracks the individuals buying behaviour. On that basis, businesses will be able to apply much more specific marketing and discount campaigns. Also in the smaller spaces DENSO caused a sensation: with the Secure QR Code (SQRC®) it is now possible to save sensitive data which can only be decrypted by a scanner programmed to read the respective QR Code – a new benchmark for forgery protection. And on the FrameQR Code, company logos or products can be shown for the first time: Once again, the code becomes a brand ambassador.
Coming soon: BHT-1200 with RFID Technology and DENSO in smartphone style.
What you will expect to find in the coming months: The BHT-1200 series will follow with a RFID technology unit that allows you to scan multiple RFID labels simultaneously. For example, whole store shelves can be scanned at one time during stocktaking: a cost effective and time saving measure for any company. Furthermore, also planned for this fiscal year is a DENSO smartphone style device. Features will be a fast data capture handling unit with the usual high quality DENSO touchscreen. You will be pleasantly surprised by the design.
Unique campaigns as there is only one 30th anniversary. And a very big thank-you.
Look forward to exciting discount campaigns and contests in our jubilee year; a small thank-you for being able to count on you in the past and also for your continued support in the future. TTNI-E and the DENSO Auto-ID Business Unit as exclusive sales of DENSO products in Europe will remain your reliable partner. What was given in the past, will be so in the future.