Düsseldorf. The Auto-ID markets proved to be stable in the second half of 2023, even in the face of ongoing global crises. This is the result of a recent survey conducted by the industry association AIM-D among its members. Almost 75% of the participating companies reported improved or at least unchanged business development in the Auto-ID markets. Despite this fundamentally positive sentiment, market participant Casio recently announced the withdrawal from the Auto-ID solutions sector in Europe in 2024. This is causing a stir in the industry, as many end customers are now faced with the question of how mobile computing can remain functional in their segments. DENSO WAVE EUROPE is prepared to close the resulting gap.
Strong growth forecasts for the European RFID market
Indeed, the European Union is currently going through a difficult economic period: growth is weakening and debt levels are high in many countries. However, we believe that the market has a strong future considering its 360 million citizens and customers for Auto-ID solutions in sectors such as logistics, manufacturing, and retail. Forecasts from Business Market Insights support this positive assessment: the European RFID market is expected to grow from USD 5.4 billion in 2023 to around USD 11.5 billion in 2030. This corresponds to an annual growth rate of 11.4 percent.
Companies such as DENSO, which are characterized by specific expertise, innovative solutions, and a strong market presence, are well-positioned to benefit from this growth. In addition, with our wide range of Auto-ID products, we are able to easily fill the gap in the mobile computer market created by the withdrawal of a competitor. All proven products, such as the mobile computers of the BHT-M series, i.e. BHT-M60, BHT-M70, and also BHT-M80 (all available with the Android 13 operating system), can be used quickly and easily in day-to-day business so that customers don’t have to worry about any loss of efficiency due to lengthy familiarization.
Japanese values, European partner network
As a traditional company we have always been committed to responding to the needs of our customers, says Viv Bradshaw, Technical Consulting and Solutions Product Manager: "What has made us strong in Europe for over 30 years has been the dedication to strive for perfection. The culture of DENSO's home country, Japan, has been successfully implemented in all areas. This is particularly evident in the longevity of our terminals, their constant modernization, and, above all, the proximity to our customers, no matter where they need us in Europe. We implement the highest standards with our devices and Auto-ID solutions and are focused on long-lasting, sustainable quality."
DENSO is a technology-driven company with a strong people-to-people culture. There are sales and service partners at numerous locations throughout Europe so that every customer receives fast local support. Frank Rissler, Channel Development Manager, knows exactly what new customers expect from us. He emphasizes: "In today's world, face-to-face customer support by telephone is often lacking. Our service, on the other hand, meets the highest standards. We organized this early on and continue to do so at our location in Düsseldorf. The European market is important to us and we are prepared to seamlessly close any gaps.”
